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GRE Issue写作精品素材分享(学习类四)

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创新和发明的区别

“An important distinction is normally made between invention and innovation. Invention is the first occurrence of an idea for a new product or process, while innovation is the first attempt to carry it out into practice.”

It is useful, when conceptualizing innovation, to consider whether other words suffice. Recent authors point out that invention—the creation of new tools or the novel compilation of existing tools—is often confused with innovation. Many product and service enhancements may fall more rigorously under the term improvement. Change and creativity are also words that may often be substituted for innovation. What, then, is innovation that makes it necessary to have a different word from these others, or is it a catch-all word, a loose synonym? Much of the current business literature blurs the concept of innovation with value creation, value extraction and operational execution. In this view, an innovation is not an innovation until someone successfully implements and makes money on an idea. Extracting the essential concept of innovation from these other closely linked notions is no easy thing.

One emerging approach is to use these other notions as the constituent elements of innovation as an action: Innovation occurs when someone uses an invention—or uses existing tools in a new way—to change how the world works, how people organize themselves, and how they conduct their lives.

Note in this view inventions may be concepts, physical devices or any other set of things that facilitate an action. An innovation in this light occurs whether or not the act of innovating succeeds in generating value for its champions. Innovation is distinct from improvement in that it causes society to reorganize. It is distinct from problem solving and is perhaps more rigorously seen as new problem creation. And in this view, innovation applies whether the act generates positive or negative results.

创新及其目的

The term innovation may refer to both radical and incremental changes to products, processes or services. The often unspoken goal of innovation is to solve a problem. Innovation is an important topic in the study of economics, business, technology, sociology, and engineering. Since innovation is also considered a major driver of the economy, the factors that lead to innovation are also considered to be critical to policy makers.

In the organizational context, innovation may be linked to performance and growth through improvements in efficiency, productivity, quality, competitive positioning, market share, etc. All organizations can innovate, for example, hospitals, universities, and local governments.

While innovation typically adds value, innovation may also have a negative or destructive effect as new developments clear away or change old organizational forms and practices. Organizations that do not innovate effectively may be destroyed by those that do. Hence innovation typically involves risk. A key challenge in innovation is maintaining a balance between process and product innovations where process innovations tend to involve a business model which may develop shareholder satisfaction through improved efficiencies while product innovations develop customer support however at the risk of costly R&D that can erode shareholder returns.

Four commonly accepted types of innovation are product, process, position and paradigm.

创造力与创新

Through these varieties of viewpoints, creativity is typically seen as the basis for innovation, and innovation as the successful implementation of creative ideas within an organization. From this point of view, creativity may be displayed by individuals, but innovation occurs in the organizational context only.

It should be noted, however, that the term “innovation” is used by many authors rather interchangeably with the term “creativity” when discussing individual and organi-zational creative activity. As Davila (2006) comment, “Often, in common parlance, the words creativity and innovation are used interchangeably. They shouldn’t be, because while creativity implies coming up with ideas, it’s the “bringing ideas to life”...that makes innovation the distinct undertaking it is.”

The distinctions between creativity and innovation discussed above are by no means fixed or universal in the innovation literature. They are however observed by a considerable number of scholars in innovation studies.

创造性思维的作用

When the mind engages in pure creative thinking it comes up with new thoughts and ideas. When it applies itself to society it can come up with new organizations. When it turns its attention to the study of nature it discovers the laws and mechanisms by which nature operates. When it applies itself to technology it comes up with new discoveries and practical inventions that boost productivity. Technical creativity has had an erratic course through history, with some intense periods of creative output followed by some dull and inactive periods. However the period since 1700 has been marked by an intense burst of technological creativity that is multiplying human capacities exponentially.

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